Moltbook as Totemic Schelling Point
Every so often a story comes along that seems to be part of every conversation. The release of ChatGPT was a prime example of this, given how much it dominated discussions for months after release. More recently, it felt like Moltbook managed to achieve a similar kind of virality, albeit at a much smaller scale. I almost can’t believe I’m writing about this now too, given that I am one of those who felt (and still feels) like the whole Moltbook saga was extremely overhyped, and very possibly misunderstood by many of the people who were most excited about it. And yet, I nevertheless think it’s interesting to reflect on what made it briefly into a kind of engine of public discourse. ↳